Why Website Design Is Important

Why should you hire someone to help you update your new company website? Yes, your company’s current website appears to be outdated in comparison to the competition, but does a reliable, convincing website design really matter? You reluctantly seek out a consulting firm to give your company’s website a makeover, but you’re not sure that a new design would bring in new customers. Regardless of your scepticism, several studies show that a well-designed website will produce more consumer traffic and an improved user experience will boost conversion, resulting in an exponential increase in new business. But how do you do it? How can anything as insignificant as the design of your company’s website have an effect on its success? There are numerous reasons why a well-designed website can attract your ideal customer and initiate communication with your business. JCE SEO Web Design & Internet Marketing – social media agency san antonio¬†offers excellent info on this.

The five main components that a web designer should bear in mind when designing a website are as follows:

Getting Around

The navigation of a website is possibly the most critical aspect. A website’s navigation can make or break it, which is particularly true for large, multi-page sites. Website navigation usually consists of a navigation bar or a list of labels that distinguish the website’s pages. The navigation on a website should be simple to locate and understand, allowing for fast and easy travel across the site. When it comes to navigation, web designers can get carried away with fancy typefaces and designs. Oversimplified navigation, in most situations, maximises ease of use for a broader variety of customers. A smart advice is to make your company’s website navigation so simple that even your grandmother can use it.

Consistency of the brand

If your business has a logo that is commonly used in print materials (such as business cards, pamphlets, and letterheads), the logo, logo/icon colours, brand messaging, and imagery used in print must be carried over to the website design. Customers must be able to identify your brand in all types of communication in order to associate your brand’s role and promise with your business. When a brand’s visual communication shifts, it can make consumers feel uneasy, leading to a negative association with your business.

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